FAIRER THAN THE FAIREST? - INSIGHT INDIA

India 2008 has discovered an instant coffee version of cricket. With international players. And cheerleaders imported from the U.S. Like everything globalizing India touches, the IPL has turned cricket to gold, raking in millions of dollars.
Half way through the play-offs newschannels reported that at one venue two black cheerleaders were asked to sit out.
And I thought of all the Indian matrimonial ads where almost everyone wants a fair spouse.
And I thought of the huge sales of fairness lotions in this country.
Then I remembered the time an Indian (whom I thought I knew well) took me to a Starbucks in California. No empty tables outside. I sat with a young African. We chatted. He was from Senegal. An IT executive. And smart. The Indian brought our coffee, handed me mine, and, without saying a word, walked off to find another table for himself. Crude. Rude. What's his problem? I wondered. Deep-seated pretensions? Delusions of fairness? Folly?
Neither globalization nor all the fairness lotions in the world can make India a European country.
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